Case #3 - The Guardians

Challenge - The Guardians of the Los Angeles Jewish Home for the Aging have been raising funds for the Jewish Home for 80 years. There are numerous other charities that are vying for the monies of givers in and around Los Angeles. Maize Marketing was tasked with the challenge of creating a new awareness for the charity through the development and rebranding of the existing creative.

Strategy - The team at Maize Marketing wanted to create a sustainable brand that has kept the new members and existing members clamoring for more. The strategy was to keep the brand elements intact but modernize the logo, website, social media, magazine and marketing materials.

Results - The Guardian magazine is now sent to over 4,000 individuals and is a sustainable product on its own, creating advertising revenue and showcasing the wonderful events the Guardians put on each year. Since establishing a social media platform, (Facebook, Twitter, YouTubeÉ) the Guardians have more young members than ever, and a great deal of event marketing is done through Facebook.